Blog and guides
Customer satisfaction
NPS vs CSAT: differences, formulas and when to use each
NPS vs CSAT explained simply: what each measures, how to calculate them, what a good score looks like and which suits a small UK business.
What is a good CSAT score? Benchmarks and how to measure
A good CSAT score is usually 75 to 85%. See the bands by industry, how to calculate it, how it differs from NPS and how small businesses can lift it.
How to measure customer satisfaction: methods and metrics
Learn how to measure customer satisfaction with CSAT, NPS and CES, with formulas, survey questions, worked examples and UK small business tips.