Blog and guides
AI chatbots
How to brand a website chatbot: 7 steps for UK firms
Learn how to brand a website chatbot in 7 steps: name, persona, tone of voice, widget styling, greeting, handover and testing, with UK examples.
Can AI chatbots give wrong answers? Yes, here’s why
Yes, AI chatbots can give wrong answers, even when they sound sure. See why it happens, UK evidence, and how a business can cut the risk for customers.
How to stop a chatbot making things up
Chatbots invent answers when they lack facts. Learn how to stop a chatbot making things up with grounding, clear rules, sources and human handover.
What is an AI chatbot? A plain guide for UK businesses
What is an AI chatbot, how does it work and what is it used for? A plain UK guide with examples, types, limits and how small businesses use one.