Blog and guides
Practical AI for UK small businesses
No hype. Guides on answering customers faster, written by the team that builds Chati.
Can AI chatbots give wrong answers? Yes, here’s why
Yes, AI chatbots can give wrong answers, even when they sound sure. See why it happens, UK evidence, and how a business can cut the risk for customers.
Chatbot that shows its sources: how it works and who needs one
What a chatbot that shows its sources is, why it builds trust, how it differs from Perplexity or ChatGPT, and what a UK business should check before choosing.
Rule based vs AI chatbot: which is right for your business?
Rule based vs AI chatbot explained in plain English: how each works, pros and cons, costs, risks and which suits a UK small business.
How to stop a chatbot making things up
Chatbots invent answers when they lack facts. Learn how to stop a chatbot making things up with grounding, clear rules, sources and human handover.
How to update a chatbot when your website changes
A website chatbot only knows your site as of its last sync. Here is how to update it when pages, prices or opening hours change, and how to check it worked.
What is a good response time for enquiries?
A good response time for enquiries is within an hour in working hours, and minutes for new leads. See targets by channel, what counts and how to hit them.
How to handle repetitive customer questions in 6 steps
Stop answering the same questions all day. Learn how UK small businesses log, answer and automate repetitive customer questions without losing the personal touch.
How does a website chatbot work? A plain-English guide
How does a website chatbot work? See the chat window, AI model, knowledge base and human handover behind it, and what UK small businesses should check.
Chatbot for accountants: what it does and what to look for
What a chatbot for accountants does, where it helps a UK practice, what to check before you buy, and how to keep it safe with human handoff.